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Connect, Learn, Grow: Don't Miss Wyre's Upcoming Networking Event.

Empowering Local Businesses Through Digital Collaboration.

Get tickets now for Wyred Up’s Spring Networking Event: How Digital Collaboration Boosts Tourism, Promotes the High Street, and Strengthens Local Supply Chains

Wyre Council is thrilled to announce the Wyred Up Spring Networking Event, a unique opportunity for local businesses to enhance their digital collaboration efforts. This event aims to unite Wyre’s Visitor Economy, high streets and local businesses to develop joint social media schedules for Spring and Summer 2025. Attendees will learn how to enhance their online presence, grow their audience and boost their customer base and footfall in the borough.

Event Details:

Date: Tuesday, 20th May
Time: 2:30 PM – 6:00 PM
Venue: Farmer Parrs, Fleetwood, FY7 8SL
Tickets: £15 per person (100% refunded on attendance) available to book online at www.tickettailor.com/events/wyrecouncil/1659112

Event Highlights:

  • Connect: Build valuable partnerships with fellow local businesses.
  • Learn: Gain insights and practical skills to enhance your social media presence.
  • Grow: Increase your business’s visibility, customer base, and footfall.

The event will be hosted by Dr. John Barlow of HUB62, a visitor economy specialist with over 25 years of experience in supporting local and national business growth across the visitor economy sector. Dr. Barlow promises an engaging afternoon filled with hands-on activities.

Workshop Goals:

  • Collaborative Growth: Highlighting the importance of local businesses working closely with the visitor economy, supported by UK statistics.
  • Social Media Mastery: Sourcing information and imagery for social media posts and creating engaging content using free online platforms.
  • Strategic Scheduling: Developing a social media schedule for Spring and Summer 2025, focusing on local events and activities.

HUB62 is a UK leader in regulated and customised sector-specific training and consultancy, specialising in the visitor economy, retail, and finance. They are renowned for their work with the Welcome to Excellence training series and supporting tourism providers in gaining Visit England accreditation through the Visitor Attraction Quality Assurance Scheme (VAQAS). Their clients include Visit England, Lancashire County Council, The National Trust, Manchester United and the University of Central Lancashire.

Sarah Palmer, Director of Transformation and Change at Wyre Council said:

"We are delighted to bring local businesses together for this collaborative event. Digital collaboration is crucial for boosting tourism, enhancing our high streets and strengthening local supply chains. By joining forces, we can build a vibrant and thriving community. I strongly encourage all local businesses to attend and take full advantage of this opportunity to grow and succeed."

Dr. John Barlow of HUB62 said:

“I am delighted to be hosting this exciting event with Wyre Council and look forward to sharing with local visitor economy and customer-focused businesses the importance and benefits of collaboration. We have witnessed in recent years that collaborative and targeted digital activities and promotions by local visitor economy businesses often draw more visitors and customers to local areas. This has resulted in a boost in overnight stays, retail sales, visitor numbers to the area, and an increase in commercial spend across the local economy. Collaboration has also resulted in increased business awareness, high street footfall, and ongoing customer loyalty.”

Get your tickets today at www.tickettailor.com/events/wyrecouncil/1659112

To learn more about advice, business support available, grant funding opportunities, other networking opportunities, sponsorship packages for the Wyre Business Awards and more please visit www.wyre.gov.uk/wyredup or email regeneration@wyre.gov.uk

This networking event has received funding from the UK government through the UK Shared Prosperity Fund.

Published: 25th April 2025

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