Wyre residents are set to receive a new street cleaning service more tailored to their neighbourhoods from Monday 2 April.
Wyre Council has brought street cleaning in-house following the end of the previous contract, invested in a fleet of six new vehicles and implemented neighbourhood management teams.
As well as a more targeted service, the move save the council £200,000 a year.
Councillor Peter Murphy, Cabinet member with responsibility for street cleaning said: "Bringing street cleaning in-house has given us greater flexibility over our resources and allowed us to tailor the service we deliver to our communities. We can now respond more quickly to reports from residents and target the areas of greatest need.
"People will also benefit from more scheduled cleaning work than before, including streets being swept more frequently. We want to encourage people to take greater pride in their environment and for the whole community to contribute towards making Wyre a cleaner and more appealing place to live and visit.
"Not only are we providing a vastly improved service, we're providing a more cost effective one. Outsourcing the service used to cost over £1 million annually. We're going to save £200,000 a year with the new operation, giving Wyre residents better value for money."
The street cleaning service includes cleaning of public highways, footpaths, grass verges, car parks, promenades and beaches plus bin emptying, litter picking, graffiti removal and disposal of fly tipping. In addition, officers will patrol neighbourhoods and carry out education and enforcement on issues such as dog fouling and littering.